Posted: 21st November 2008
Innocent Rate and Review
'Rate and review the stuff we make' is the new feedback area on innocent's site.
innocent have always encouraged, elicited and responded to feedback from their audience, which has developed the robust innocent family and brand culture they enjoy today. innocent's new rate and review web site functionality has been produced by digital agency, Soup. It sits on every one of their individual recipe pages across all foods and drinks and makes feedback/ peer to peer reviews a permanent feature of their site. The customer is kept at the centre of their offering, with randomly selected comments and suggestions highlighted on their products homepage.
Users are encouraged to contribute with prizes offered for the best comment each month.
"innocent have always encouraged, elicited and responded to feedback from their audience."