Posted: 9th August 2010
Soup launches new MILKYBAR® site
It’s not everyday that you get the chance to play the part of a childhood icon, but our new site for Nestlé Milkybar lets you do just that. To promote the brand new, adult-friendly Milkybar Raisin & Biscuit bar, we’ve launched a site that lets you step into the Milkybar Kid’s shoes...or should that be cowboy boots?
All you need is a webcam and your best singing voice; our face-detection wizardry will automagically add the famous white cowboy hat and big blue specs to make sure you really look the part. Those who
give the best rendition of the theme tune at milkybar.co.uk, will be picked to star in the next round of online and digital-outdoor ads.
For fun on the move, we’ve also created an iPhone app with our sister company Skive. Simply snap your photo then add hat, glasses and blond hair to transform yourself into "the Kid". We’ve got a Nokia version in the pipeline too.
To round off the campaign, we’ve designed a full complement of social media destinations: Twitter , YouTube and Facebook, with an accompanying Facebook application launching in the next week or two.
Yee-hah!
"Those who give the best rendition of the theme tune will be picked to star in the next round of online and digital-outdoor ads."